United Way NCA
Holiday Experiential

*AAF DC Best of Show - Out of Home Category

For families barely surviving at or near poverty level, one missed paycheck can spell disaster, and even basic essentials can feel like lavish expenditures.

To cast the problem in the sharpest possible relief, we placed a window display among the trendy stores and restaurants of Bethesda’s Pike & Rose. In this upscale setting, the display appears to tout the latest gift ideas for the holidays, but instead, shows seemingly mundane items such as fresh produce and school supplies. A QR code leads to an information and donation page.

STOREFRONT DISPLAY